INVISION Magazine

Personalization can transform the customer experience. Register now! https://lnkd.in/ghCjzffd

Our first issue of our 10th Anniversary year is out! We're kicking off with a story on the art of negotiation along with some new faces and features...

Our first issue of our 10th Anniversary year is out! We're kicking off with a story on the art of negotiation along with some new faces and features...

Shop small this #SmallBusinessSaturday! 🛍️ INVISION Magazine has named their top three winners of America's Finest Optical Retailers of 2023, and over nine honorable mentions. Fiercely independent and unequivocally original, the 2023 America’s Finest winners are a little bit optometry, a little bit rock n’ roll, and a whole lot of can-do determination. Uber Optical Eyes On Trade Independent Optical Read more about them here: https://bit.ly/3sJoYuV

Grateful for our friends, colleagues and readers!

Eyecare Suppliers!!! So excited to announce a very special partnership with my consulting company, Total Focus Consulting, INVISION Magazine & Optical Prism / Prisme Optique Magazine. We built a resource library & vendor corner specifically for eyecare suppliers. I will be writing articles, e-guides, resources and checklists specifically geared to helping vendors with ideas to grow business. There are already 5 e-guides ready for download including an 18 page e-guide on Building Your 2024 Marketing & Advertising Plan. Sign up now to get monthly articles and quarterly resource guides. We will also be doing some webinars and podcasts in 2024...stay tuned. The first time in eyecare that there is a portal built specifically to address the everyday challenges of being a supplier in the optical, ophthalmic, & eyecare industry. To subscribe or download resources go to the following links: INVISION Magazine: https://lnkd.in/gqJi4bcd Optical Prism Magazine: https://lnkd.in/gHa7YevR Nick Samson Suzanne Lacorte Brett Moore Peter Sienkiewicz Deirdre Carroll David Friedfeld Shawn Laursen Charlene Nichols Bill Gerber Kayla Ashlee Bart Foster Erich Mattei Scott Harris Shapiro Nathan Troxell Holly Rush Pierre Bertrand Bidisha Rudra Jill Eldridge Mike DeBono Rebecca Giefer Tarrence Lackran Celeste Vos Victoria Hallberg Eden Wexler Reagan Colpitts Fran Pennella Suzanne Sendel

Learn how empathy-driven retail can transform your brand and impact on society. Date: Tuesday, October 10, 2023 | Time: 2:00 PM (EDT) Embracing a noble cause is an important strategy for retailers looking to not only navigate an evolving landscape but also align with a purpose that resonates with their customers. This approach not only fosters shared values but also creates a deeper connection between the brand and its customers. A noble cause helps retailers define a unique role in society and generates loyalty by fulfilling a greater purpose beyond just profit-making. In this webinar, you'll learn: • Why it's valuable to foster empathy in your business and how it can build morale • How you can begin to make changes in your retail environment today • Steps you can take right now to focus on the capital of caring Register here: https://lnkd.in/gfaw8_-n

Want to know how an independent business can make it in the big wide world today? Look no further than our Top 3 finishers in this year's AFOR contest. Each has found great success while blazing their own unique trails. Read their respective stories in this month's issue at invisionmag.com/august2023 #smallbusiness #smallbusinessowner #eyecareprofessionals #retail #retaildesign #business #businessmarketing #independent #eyewear #eyewearshop #optical #opticalshop